Manufacturers and entrepreneurs can now reformulate their beverages to meet the Ministry of Health and Wellness (MOHW) guidelines, at the Scientific Research Council (SRC), at a reduced cost.

Executive director, Charah Watson, cited that the organisation is offering a 20 per cent discount for the rest of the financial year.

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As a member of the task force that guides the MOHW in implementing strategies that enhance the profile of foods in Jamaica, Watson hopes the reduced cost to reformulate beverages will lead to more healthy choices available to students and families.

The reformulation process can be done to reduce the quantity of salt, sugar, and saturated and trans-fat in processed foods.

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“We know the importance of ensuring that we have healthier options available for our population,” she said

“We also recommend that manufacturers and entrepreneurs look into resizing their products…to the meet the objective of total sugar to be had in one sitting, because persons generally consume whatever volume you are giving to them, even though the container might say two servings,” she added.

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In addition, she commended those who are responding positively to the ministry’s guidelines, and urged manufacturers to consider consumers in the reformulation process.

This will prevent the development of products without a market.

Watson is also encouraging more compliance, especially as the ministry has indicated that it will ramp up monitoring as it relates to the restriction on sugary drinks in schools.

– JIS