It’s official! Fenty Beauty, Fenty Skin and Fenty Eau de Parfum is coming to Jamaica. Beginning April 10, 2025, Jamaicans will have access to the globally celebrated beauty brand exclusively at Fontana Waterloo in Kingston, followed by Fontana Fairview in Montego Bay on April 12, 2025.

Brand founder and best-selling recording artiste Rihanna addressed the excitement and anticipation at the Barbados Fenty launch event in November 2024, saying, “We ‘bout to tear the rest of the Caribbean up, and Jamaica…I am not there yet, but I am coming your way, and you gonna have something special too.”

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“Having celebrated our 55th anniversary in November 2023, Fontana has established itself as a household name and a leader in the beauty industry. We are excited and honoured to expand our offering to include the Fenty Beauty portfolio,” says Fontana CEO Anne Chang.

Jamaican beauty lovers can look forward to an official in-store event on April 10 at Fontana Waterloo and April 12 at Fontana Fairview. These events will feature immersive brand experiences where attendees can explore and engage with Fenty Beauty’s signature offerings. As part of the brand’s immersive approach, Fenty Beauty will engage in Jamaica’s Carnival celebrations, bringing its bold, inclusive beauty philosophy to the heart of the festivities.

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Since launching Fenty Beauty in 2017, Rihanna has revolutionised the beauty industry with an unwavering commitment to inclusivity. “When I created Fenty Beauty, I wanted everyone to feel beautiful and recognised, regardless of race, ethnicity, culture, or personal style,” she said.

With this mission at its core, Fenty Beauty has become a global sensation, offering an extensive range of shades and high-performance formulas tailored for all skin types. Some of the must-have products that will be available in Jamaica include:

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• Pro Filt’r Soft Matte Longwear Foundation – 50 shades of humidity-proof, long-lasting coverage.

• Gloss Bomb Universal Lip Luminizer – High-shine lip gloss in a variety of finishes.

•Hydra Vizor Invisible Moisturizer Broad Spectrum SPF 30 Sunscreen – A game-changing SPF that blends seamlessly with all skin tones.

• Fenty Treatz Hydrating + Strengthening Lip Oils – Infused with nourishing fruit oils and vitamin-rich extracts.

• Fenty Eau de Parfum – A sensual, warm floral fragrance embodying Rihanna’s essence, blending magnolia, musk, and tangerine.

Fenty Beauty’s expansion into Jamaica offers an immersive beauty experience — inviting everyone to discover, play, and celebrate self-expression through its game-changing products.