Magnum
March 22, 2025
Magnum harmonising label design for Jamaica and UK markets
J Wray & Nephew Limited (JWN), the producers and distributors of Magnum Tonic Wine, has introduced a new label design for the product that aligns its visual identity across Jamaica, the Caribbean region, and the United Kingdom.
It reflects Magnum’s strategic move to bolster its presence in key markets while celebrating the vibrancy of its cultural roots, according to a press release.
Career & Education
March 23, 2025
Yannick Prince (2nd row, right), Colgate Palmolive trade marketing specialist for indirect trade, joins this smile-filled selfie with University Of Te...
The redesigned label features dynamic silhouettes of dancers, giving further emphasis to the brand’s deep connection to dancehall culture. By spotlighting the movement, energy and creativity of dancers, Magnum’s new packaging not only reinforces its cultural relevance but also highlights its dedication to driving visibility for the genre on the global stage.
“This harmonised label represents a new chapter for Magnum Tonic Wine,” said Pavel Smith, Marketing Manager. “As we expand into international markets, we are committed to maintaining the authenticity and cultural significance that Magnum embodies. This new look bridges our Jamaican heritage with our growing global footprint.”
Horse Racing, Sports
March 22, 2025
Legacy Isle, the Rohan Crichton-conditioned five-year-old American-bred bay horse, is looking to bounce back from a disappointing seasonal debut when ...
He added that, by updating the packaging, Magnum is unifying the brand experience across territories. With its bold, contemporary design, the label aligns the visual identity of Magnum sold in Jamaica and the UK, assuring its genuineness and addition, allowing consumers worldwide recognise the brand as a cultural icon, he said.
According to the release, the move also strengthens Magnum’s competitive positioning in the international beverage market, where Jamaican culture is increasingly influencing global trends. Dancehall, of which Magnum remains synonymous with, continues to captivate audiences worldwide, making this redesign a timely homage in the product’s 25th anniversary year.
Entertainment, Latest News, Observer+ News
March 23, 2025
Last year when Fred Locks was approached by veteran session guitarist Earl “Chinna” Smith to cover Jacob Miller’s Suzy Wong , the veteran singer had n...
