New ambassador Lyrikal (centre) shares a photo op with Campari Caribbean brand representatives (from left) Kristoff Headly, brand manager; Kevin Jemmott, trade execution manager; Nichelle Grey-Smith, senior brand manager; and Nathan Jack, junior brand manager after his signing ceremony.
February 24, 2025
Soca icon Lyrikal partners with Campari Caribbean
PORT OF SPAIN, Trinidad — Just before Carnival season 2025 soca heavyweight Devon “Lyrikal” Martin has inked a relationship with Campari Caribbean as the brand’s newest ambassador.
Dubbed The King of Carnival, Campari’s partnership with Lyrikal stems from the artiste’s undeniable talent that embodies the spirit of Campari Red Passion.
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His classic expression of creative passion through a rich heritage, offering a timeless style, magnetic charm, and an ever-evolving story that captivates and intrigues his audience proved to be a perfect fit for the brand.
Said Lyrikal: “Being the toast of Campari is a privilege and a passion. I have long enjoyed Campari, and now I look forward to contributing to and writing my chapter in the book of Campari.”
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The Campari team is equally excited about this partnership.
Theresa Higgins-Edwards, marketing manager- export, shared: “We are absolutely excited to have Lyrikal as part of the Campari family. He is an incredibly talented artiste… This Carnival season will undoubtedly be an unforgettable one, so I encourage all masqueraders to join us in making memorable moments…”
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Campari looks forward to a long and fruitful partnership with Lyrikal and continues to proudly push the boundaries of creativity, encouraging persons to be bold and daring, embrace their passions and ignite their senses during this Carnival season, shared the team.
Campari Caribbean’s newest ambassador Lyrikal.
