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February 19, 2025
How to build your digital presence in 2025
Why Your Digital Presence Matters More Than Ever
The way people discover businesses has changed dramatically. Gone are the days when customers relied solely on TV ads, word-of-mouth, or walking into a store to make a purchase. Today, the majority of discovery happens online.
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If your business is not showing up where your customers are searching, engaging, and consuming content, you are invisible to them. Having a strong digital presence is no longer optional — it is a necessity for survival and growth.
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The Customer Journey Has Changed — Have You?
In 2025, the customer journey is spread across multiple platforms. People do not simply see an ad and make a purchase. They research, engage, and seek trust signals before deciding where to spend their money. Here is how discovery looks today:
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• A potential customer searches for a solution on Google and lands on a blog post that explains how your product or service solves their problem.
• They watch a YouTube video to see an in-depth explanation of your expertise.
• They hear you as a guest on a podcast or see your content being shared in an online community.
• They check online reviews and testimonials before deciding to trust your brand.
• Finally, they might follow you on social media to learn more before making a purchase.
If your digital presence is limited to only posting on social media, you are missing out on massive opportunities to attract and convert new customers. To stay competitive, you need a multi-channel digital presence that aligns with how modern customers discover, research, and trust brands.
Key Elements of Building a Strong Digital Presence in 2025
To position your brand where customers are searching and engaging, you need to focus on several key areas. Here are the core building blocks of a strong digital presence.
1) Build a digital home base (your website and content hub)
• Your website is your most valuable digital asset because you own it.
• A blog or resource section helps your site rank on Google and positions you as an expert.
• Landing pages for products, services, or lead generation provide a direct path for customer conversion.
2) Optimise for search and ai discovery
•Search engines, artificial intelligence (AI)-driven discovery tools, and voice search are primary ways customers find businesses.
• Search engine optimisation (SEO) is no longer just about keywords — it is about context, authority, and delivering helpful content.
• Structuring content to answer customer questions improves visibility in search results.
3) Leverage YouTube and video content
• YouTube is the second-largest search engine in the world, and customers use it to research before making purchasing decisions.
• Educational and demonstration videos build trust and credibility.
• Short-form videos on TikTok, Instagram Reels, and YouTube Shorts increase brand awareness.
4) Build authority through podcasts and guest features
• People consume audio content while commuting, working out, and doing daily tasks, making podcasts an effective medium for discovery.
• Being a guest on established podcasts or launching your own builds credibility and expands reach.
• Audio content has a longer shelf life than social media posts and can be repurposed across multiple platforms.
5) Expand beyond social media while using it strategically
• Social media should be a tool to drive traffic to owned assets such as a website or e-mail list.
• The focus should be on building relationships rather than chasing vanity metrics.
• Engaging on LinkedIn, Twitter, Facebook Groups, and niche online communities helps establish authority and credibility.
6) E-mail and direct communication to maintain control
• An e-mail list is an asset a business controls, unlike social media, on which algorithms dictate visibility.
• E-mail marketing allows businesses to nurture leads with valuable content, offers, and exclusive updates.
• SMS and private community platforms such as WhatsApp, Slack, and Discord provide direct engagement with customers.
7) Monetise your digital presence
• A digital presence should not only focus on visibility but also on generating revenue.
• Businesses can explore monetisation methods such as:
o E-commerce and digital products
o Online courses and memberships
o Affiliate marketing and sponsorships
o Consulting and service-based offerings
Your Digital Presence Needs a Strategy — Not Just Social Media Posts
The biggest mistake businesses make is assuming that posting on social media is enough to build a digital presence. In 2025, that is no longer the case.
A structured digital strategy helps businesses:
• Get discovered across multiple platforms where customers are already searching
• Create content that matches the customer journey and builds trust
• Convert attention into revenue and long-term business growth
If this feels overwhelming, you do not have to figure it out alone.
Join the “Building and Monetising Your Digital Presence in 2025” Workshop
I will be breaking all of this down in detail during a live four-hour workshop this weekend.
Dates: Saturday, February 22 at 9:00 am AST and Sunday, February 23 at 5:00 pm AST
Location: Live on Zoom
Register at KeronRose.com, look for the workshop tab and you will be able to get more info on the workshop. Use the code “observer” for a 30 per cent discount.
If you want to build a brand that attracts, converts, and generates revenue online, this workshop will give you the blueprint you need.
