Etana, Billboard King team up for new single
International recording artiste and two-time Grammy nominee Etana is once again in the spotlight with her new single Mirror.
Produced by renowned hitmaker Kemar McGregor, also known as the Billboard King, the song is a hard-hitting dancehall track on which Etana delivers powerful lyrics aimed at her detractors, boldly stating: “Dem a watch me and me nah study dem.”
The music video, which premiered recently on Worldstar Hip Hop and Hollywood Unlocked, is already creating waves across platforms. It takes viewers on a visual journey, complementing the song’s message of resilience and self-reflection.
Both McGregor and Etana are known for setting trends, and as one of the few Jamaican female artistes to be nominated for a Grammy, Etana has consistently pushed boundaries. Her work with McGregor on this track showcases her authenticity and versatility.
Speaking about the release, Etana remarked: “Look into the Mirror,” urging fans to reflect on their own lives as she continues to make bold statements through her music.
Etana is a two-time Grammy nominee known for her distinctive voice and empowering messages in her music. She is a trailblazer in the reggae and dancehall world.
McGregor has, for over two decades, produced numerous hits that have topped charts globally. He is known for his ability to craft timeless tunes that resonate with audiences.