ST JOHN’S, Antigua (CMC) — Cricket West Indies (CWI) has announced the appointment of Rupert Hunter as its new chief commercial officer.

Hunter, who previously held the position of head of brand partnerships at the International Cricket Council (ICC), will officially assume his new role in October, operating from CWI’s headquarters at Coolidge Cricket Ground in Antigua.

Bringing 24 years of experience in the sports industry, CWI says Hunter will infuse the body with a wealth of knowledge and expertise. His impressive career includes prominent roles at global sports and entertainment agencies such as Bates Worldwide Advertising, World Sport Group, Havas Sports, and IMG Media, as well as positions with international federation rights holders like Six Nations Rugby.

CWI said at the ICC, Hunter was instrumental in leading global sponsorships and partnerships, sharpening his ability to drive commercial success within the world of international cricket.

Debra Coryat-Patton, independent director and chair of the Human Capital & Recruitment Committee, expressed her enthusiasm about the appointment.

“We are thrilled to welcome Rupert Hunter as our new chief commercial officer,” she said. “Following a comprehensive selection process, Rupert stood out as the ideal candidate for this crucial role.

“His global perspective is essential for forging strong international partnerships, and he will be responsible for driving revenue growth and expanding our fan base both in the Caribbean and internationally. With his extensive experience, we are confident that Rupert will make an immediate and substantial impact.”

On his new role, Rupert Hunter shared his excitement.

“Joining Cricket West Indies after the successful hosting of the T20 World Cup is a tremendous opportunity,” he said. “West Indies cricket has a rich heritage and global appeal, and I am eager to unlock the full commercial potential of the brand, the teams, and the organisation in the coming months.”

In his new role, Hunter will lead the Commercial, Marketing, and Communications Department, collaborating with Nyssa Pierre, who was recently named communication and media manager.

CWI says this appointment is part of its efforts to strengthen its senior executive team and enhance organisational efficiency through strategic human capital development.