The Style Issue, July 25, 2024
Athletes at the Paris Olympic and Paralympic Games in Paris aren’t sure they’ll earn a spot on the medal podium this summer, but the Victory Ceremonies volunteers presenting the medals are guaranteed a flawless beat thanks to pop icon and Fenty Beauty founder Rihanna.
The billionaire mogul just announced an epic deal for her viral beauty brand, and in true Bad Gal Riri-style, the announcement was made via an Instagram post. The photo, a whimsical nod to an early July trip with beau A$AP Rocky, sees her replacing him in the viral Eiffel Tower shot, with a giant Fenty Beauty Gloss Bomb! The caption: “Tried to tell y’all….we outside all 2024!!! PROUD to announce that @FentyBeauty is a premium partner of the Olympic AND Paralympic Games baby!!!”
Fenty Beauty will provide make-up kits and tutorials for 600 volunteers, ages 18 and 21, who will present medals at the games. The kit will include popular Fenty Beauty products including the Gloss Bomb Universal Lip Luminizer and the Eaze Drop Lit All-Over Glow Enhancer.
And in more Rihanna news, Fenty x Puma — the sportswear–meets–fashion label collab between Puma and the Bajan beauty and fashion mogul, who acts as the label’s creative director — has released brand-new kicks and a star-studded campaign fronted by Rihanna herself. The campaign hit the Page 2 radar, not only because the kicks are fly, but because the shoot was styled by Savannah Baker, daughter of founder and co-owner of Portland’s Geejam Studios and Geejam Hotel Jon Baker.
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