Diaspora urged to get involved in non-traditional markets
“Next month we’re doing Latin America, Mexico, Colombia, Costa Rica, and El Salvador. And at the end of August, early September, we’ll be doing Nigeria, Ghana, Rwanda and Sierra Leone,” said Jampro President Shullette Cox.
Last year Senator Aubyn Hill, who heads the ministry, led a delegation of businessmen and representatives from agencies within the MIIC to participate in a mission to the Caribbean and traditional markets such as the United States, Canada and London.
Cox, who was addressing a session during the 10th staging of the Biennial Jamaica Diaspora Conference 2024, said Jamaicans living abroad are welcome to participate in this year’s mission.
“The objectives of those missions are twofold. We’re not just going there talking about Jamaica and what a wonderful place we are to invest, because we are, but we’re also bringing with us, the minister [who] doesn’t get on a plane without a private sector delegation. We’re also bringing with us business people from Jamaica who we will put in contact with business people in those countries with a view to exporting to that country or developing business partnerships. If you are interested in any of these missions, please talk to us at the Jampro booth in the marketplace,” encouraged Cox.
She was part of a discussion titled ‘Jamaica Open for Business: Transforming Investment and Enterprise in Jamaica through Diaspora Engagement’.
The three-day conference, which ran from Monday to Wednesday, was held at the Montego Bay Convention Centre in St James. More than 1,200 individuals registered from 17 countries, exceeding the 1,000 participants the government was targeting.