ST ANN,  Jamaica- The Smirnoff Best Weekend Ever is expected to be an economic booster for many businesses and tourist attractions in and around Ocho Rios, St Ann, during its August 2-6 staging.

This is expected to be the case for Margaritaville in the parish, according to its general manager Anthony Hewie.

“We were able to partner with them (the Best Weekend Ever team) last year, as it carries a very wide demographic into the area that is all about having fun and supporting the local community. What we saw at Margaritaville throughout the week last year was continuous support. We were quite excited about it, and that’s one of the reasons that we are overly excited this time around to continue to partner with Best Weekend Ever,” Hewie told Observer Online at the launch of Best Weekend Ever held at the AC by Marriott Hotel in Kingston on Tuesday.

Smirnoff Best Weekend Ever will host seven events. They include I Love Soca (August 2), Daybreak and Milk & Honey (August 3), Zimi Seh Beach (August 4), Rise and Toast and Allure (August 5), and Late Checkout (August 6).

The general manager further said that special preparations are being made for the anticipated influx in support over the five-day period.

“We are going to make sure that we are properly staffed up, and make sure that we have enough goods on hand because the people ate off all the food last year. So, we’re going to make sure that we’re set for them and we’re also discussing other opportunities with Best Weekend Ever, and hopefully, we will be able to offer more to all our visitors to Ocho Rios,” he said.

Margaritaville Caribbean Group, Jamaica has been given the nod for the Caribbean’s Leading Entertainment Venue at the prestigious World Travel Awards every year since 2017.

-Kediesha Perry