Money Time vibes
Multi-platinum-selling producer Rvssian upbeat about new campaign
Music producer Tarik “Rvssian” Johnson is quite upbeat about his involvement in the Supreme Ventures Money Time campaign, which launched a little over a month ago.
The campaign, which also features singer Nigy Boy, gives customers a chance to win a minimum of $100,000 every four minutes.
In an interview with the Jamaica Observer on Friday, Rvssian, who is known for producing the hit rhythms Payment Plan and Dutty Money, described working on the campaign.
“It was quite easy. We got this campaign done in a short period of time. Working with Nigy Boy was also very easy. He is a professional artiste and he is never not ready to work,” said Rvssian.
He produced Nigy Boy’s breakout chart-topping single Continent.
Asked why he decided to lend his talents to the Money Time campaign, Rvssian said, “Pretty much it was about the concept. I think the impact of this campaign on both the gaming industry and the wider community will be good. The two industries go hand in hand, especially with the Dutty Money and Payment Plan projects tied.”
Stefan Miller, senior vice-president, product management and business development at Supreme Ventures Gaming, said: “We’re constantly on the lookout for ways to enhance the gaming experience of all our customers. Adding this jackpot feature to Money Time is an exciting innovation for us because, for an additional $100, Money Time players can add the Jackpot feature for a chance to win a minimum of $100,000 every four minutes. What makes it even more exciting is that if the jackpot is not hit, it keeps growing and can soar into millions!”
The 32-year-old Rvssian, who attended Ardenne High, has racked up multiple Recording Industry Association of America (RIAA)-certified plaques for songs that he either produced or co-wrote. He has found success in the lucrative Latin market.
“I always listened to Latin music since I was 12 years old while living in Jamaica. I had my ears tuned in to a lot of different genres, and not only dancehall and reggaeton. And I wanted to expand my brand and figured Spanish is the most spoken language after ‘Chinese’. And they love reggae and dancehall. So, it was a perfect fit,” Rvssian disclosed.
He said the move has reaped success.
“It has been very rewarding. I brought my own style and vibe when I entered that genre by just standing out,” he told the Observer.
Rvssian has worked with several acts from the Latin and reggaeton genres as well as hip hop acts. The list includes rappers Nicki Minaj and Cardi B, Lil Tjay, hot sensation Bad Bunny, J Balvin, Rauw Alejandro, Chris Brown, Juice WRLD, Trippie Red, Giggs, Sfera Ebbasta, Nicky Jam, Arcangel and Farruko, among others.
His RIAA-certified productions include Passion Whine by Farruko (3x platinum Latin);
Writing on the Wall by French Montana, Post Malone and Cardi B (gold-certified);
Si Tu Lo Dejas by Nicky Jam, Farruko, Arcangel, and Konshens (6x platinum Latin); and
Privado by Nicky Jam, Farruko, Arcangel, and Konshens (3x platinum Latin). The video for
Privado has racked up more than 262 million views on YouTube.
The most recently RIAA-certified single that Rvssian produced is Nostalgico by Rauw Alejandro and Chris Brown, which was certified 5x platinum Latin.
Rvssian also has production credits on two songs that are featured on Puerto Rican singer Rauw Alejandro’s 2022 EP
Trap Cake Vol 2. The EP has been certified gold in Mexico for sales exceeding 70,000 units.