Elite Weekend underscores importance of Diaspora, says JTB’s Fennell
Fiona Fennell, public relations and communications officer at the Jamaica Tourist Board, says the Elite Weekend events scheduled for Devon House next month, show the important role Jamaica’s Diaspora plays in spreading the country’s culture and attracting persons to visit home for leisure.
Elite Weekend’s events are Bleu & Bougie on March 16 and All White Soiree En Blanc the following day, at the historic Kingston landmark.
“Jamaica is a unique destination that has a rich history and culture that everyone should experience. There is a little bit of Jamaica in everyone and we want our visitors to ‘Come Back’ to their best selves in the destination,” said Fennell.
Bleu & Bougie and All-White Soirée en Blanc are food and drinks inclusive, and will provide popular Jamaican/American cuisine. Music will be provided by Colin Hines, Bishop Escobar, Richie Ras, Rich Rocc and MV Stone from Jamaica.
Representing New York are DJ Roy of Road International and DJ Icopsycho.
There are over seven million Jamaicans living abroad, mostly in the United States, Canada and United Kingdom. Fennell stressed the significance of them having a presence in their homeland.
“The Diaspora represents a very important group as they are ambassadors of Jamaica’s culture. Having them here to relive aspects of their heritage will help them reconnect, recharge and tell the world about their experiences on the island,” she said.
Bleu & Bougie was founded in New York in 2016 by Jamaican promoter Jerry McDonald. It has attracted thousands of patrons to venues such at the Radisson Hotel, Rye Golf Club, and The Wainwright Mansion in Westchester County.
His compatriot, Sephron Mair, is promoter of the popular Soiree En Blanc events in New York.
– Howard Campbell