CIBC’s Fresh Look
By now, you may have noticed a fresh look to the CIBC FirstCaribbean headquarters on Knutsford Boulevard, the mobile app, and other branding. The bank has rebranded, revealing a new logo that aligns with its parent company CIBC.
“Tonight’s rebranding celebration demonstrates our parent CIBC’s commitment to our bank in the Caribbean and more specifically in Jamaica and is a signal of its confidence in our organisation,” said CIBC FirstCaribbean Managing Director Nigel Holness. He was addressing key clients who joined him and other members of his team at the unveiling ceremony held last Tuesday, January 30, at the New Kingston HQ.
“Friends, from tonight and over the next few months, our signs and branding will proudly proclaim this purpose,” he continued. “It’s refreshing, it’s bright, it makes a strong statement.”
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