IF you have followed my articles through the years you may know that my first degree is in management studies and psychology and so I am very interested in the psychology of investing and how different cognitive biases affect investors’ decisions. One such bias is recency bias.

This is a psychological phenomenon wherein individuals give more weight to recent events and experiences. It can often cloud investors’ judgment, leading to suboptimal decisions. This bias is particularly relevant now in the current bond market conditions. In 2023 many high-quality bonds were available at discounted prices, creating favourable entry points for bond investors. However, the financial landscape is constantly evolving, and the prices of bonds have risen in 2024, and recency bias may be deterring investors from seizing potential opportunities.

Throughout 2023 the bond market experienced a unique set of circumstances that favoured investors. Economic uncertainties, coupled with changes in monetary policies, created an environment where quality bonds were undervalued. Savvy investors, who recognised this opportunity, were able to acquire bonds at a discount, setting the stage for lucrative returns.

Fast-forward to 2024 and the market dynamics have shifted, the economy has stabilised, and central banks have started to adjust their policies in response to changing conditions. As a result, bond prices have climbed, leading to higher prices than what investors witnessed in the previous year. This shift in market sentiment, however, may be causing some investors to hesitate, influenced by the recency bias that still echoes the advantageous conditions of 2023. Investors can be heard lamenting about how high bond prices are right now, and not wanting to pull the trigger at these levels, fearing that they missed the optimal entry point and potential profits. They seem to have forgotten that if they had been in the market prior to the last year or two they would have bought bonds at higher levels than they are now.

The challenge lies in overcoming this bias and recognising that market conditions are inherently cyclical. Just because bonds were available at a discount in the recent past does not mean that similar opportunities will not arise in the present or future. Investors must acknowledge the evolving landscape and adapt their strategies accordingly.

Additionally, recency bias may be leading investors to overlook the fundamental strength of certain bonds. While prices have indeed risen, it is crucial to assess the underlying creditworthiness of the bonds in question. Quality bonds with strong fundamentals may still present attractive investment opportunities, even if their prices are not as discounted as they were in the recent past.

To navigate the challenges posed by recency bias investors should adopt a forward-thinking approach. Instead of fixating on past opportunities they should focus on understanding the current economic landscape and identifying bonds that align with their risk tolerance and investment goals. This requires a nuanced analysis of market conditions, interest rate trends, and macroeconomic indicators. A good financial advisor will help you to do this.

In conclusion, the recency bias dilemma facing bond investors in 2024 is a testament to the psychological challenges inherent in financial decision-making. While the allure of discounted bonds in 2023 may linger, investors must recognise that market conditions evolve, and opportunities arise in different forms. Overcoming the recency bias is crucial for making informed decisions that align with the present financial reality and prospects in the bond market.

Toni-Ann Neita-Elliott, CFP, is the vice president, sales & marketing at Sterling Asset Management. Sterling provides financial advice and instruments in US dollars and other hard currencies to the corporate, individual and institutional investor. Visit our website at
www.sterling.com.jm

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