Bold, bright pink hues are popping up everywhere. It’s Barbiecore! It’s been called a fashion trend, an interior design trend, and weddings are certainly not to be left out of the pink trend.

The highly anticipated release of the Barbie movie has brought pink back into the spotlight; it seems like the whole world has Barbie fever. You’re perhaps wondering if Barbiecore has a place in wedding design. I’d say absolutely. It is also, in my opinion, the perfect pairing with Pantone colour of the year: Viva Magenta.

What is Barbiecore?

Barbiecore is a style trend that pays homage to the famous Barbie doll style, encouraging fun and vibrant pink elements. Think: shades of pink, glittery embellishments, flirty fringes, and extravagant feathers.

At the end of June, Pinterest (the staple of wedding inspiration) stated that they found that Internet searches for “Barbie wedding theme” had increased by 140 per cent, while searches for “hot pink wedding colours” skyrocketed by 465 per cent. TikTok #BarbieBride had over 3.9 million views, showcasing pink dresses, cakes, suits, and more.

The international wedding industry has seen a shift as brides and grooms across the world are embracing the playful and glamorous trend of Barbiecore-themed weddings, drawing inspiration from the iconic Barbie doll’s timeless love for pink.

Pink takes center stage

By combining the signature pink glamour of Barbie in subtle (or not-so-subtle!) ways at your wedding ceremony and reception, you can create an atmosphere that captures both of your personalities with this in vogue aesthetic!

The hallmark of a Barbie-inspired wedding is the dominant use of the colour pink. From soft pastels to bold and vibrant hues, pink has taken centre stage in everything from wedding décor to bridal fashion. One of the most popular ways to incorporate Barbiecore into your wedding is through bridesmaid, groomsmen, or family attire. A pink dress paired with a bouquet or boutonniere integrates colour while complementing the couple. Brides are wearing wedding gowns with pink details, while others are opting for blush-toned veils. Grooms are also embracing the trend by incorporating pink accents into their attire, from pocket squares to ties.

Decor and Floral Arrangements – You can transform your wedding venue into romantic wonderland with pink hues adorning the space. Ethereal pastel drapery, twinkling fairy lights, opulent floral arrangements in various shades of pink and utilising pink and white tablecloths all create a unique table design aligned with Barbie’s essence.

Other ways to show off the Barbiecore aesthetic on your wedding day:

1. Wear a cute bright pink robe during the getting ready part of the day before putting on the dress. This provides a cute photo op.

2. Consider adding pops of pink to accessories, shoes, and flowers.

3. Adding sweet treats with delectable desserts, such as pink macarons, cotton candy, and cupcakes at dessert tables.

4. Get creative with pink cocktails and mocktails.

How to use pink

Couples who want to use the Barbiecore trend need to understand that this doesn’t mean everything needs to be blindingly pink; it just means being strategic about how you incorporate pink into aspects of the wedding! You don’t have to stick with super-bright pinks if you want to be more subtle, you can certainly mix and match hues.

As we journey through summer 2023, it is evident that the Barbie-inspired trend will continue. With its effervescence, enchanting décor, and nostalgia, this trend has certainly breathed new life and colour to wedding celebrations.