The Jamaica Constabulary Force (JCF) is warning social media users to stop using the composite sketch of the female person of interest in the murder case of eight-year-old Danielle Rowe, to create false posts about women with no connection to the investigation.

The JCF released a statement on Saturday, in which it called the emerging trend “disturbing and dangerous” as it could put innocent lives at risk.

“We acknowledge the power of social media and respect its role in today’s society. However, we have observed a dangerous practice where individuals are sharing images and crafting narratives about women who have absolutely no connection to our ongoing investigation,” the JCF said.

“While we understand that some individuals may share such content out of concern and a desire to assist, there are others who are doing so with malicious intent or even for personal gain. This behaviour is not only irresponsible and detrimental to our investigation, but it also puts innocent lives at risk and can potentially impede the course of justice,” it added.

On Tuesday, police released a photo of a woman who they believe may be able can assist with information relating to the death of Danielle. An image of the woman was developed using an Electronic Facial Identification technique.

The brutal nature of the little girl’s murder — abducted after leaving Braeton Primary and Infant School in Portmore, St Catherine, last week Thursday, her throat slashed before being thrown out of a motor vehicle on Roosevelt Avenue in St Andrew, more than 13 miles away — triggered national outrage.

READ: Police seeking woman in Danielle Rowe murder case

The JCF went on to urge the public to be careful when using social media to interact with sensitive topics.

“We strongly urge everyone to exercise caution, responsibility, and respect for the rule of law when engaging with this sensitive matter on social media. We implore the public to refrain from creating and circulating erroneous narratives that bear no relevance to the facts of the investigation,” the statement said.

The constabulary went on to express gratitude to “well-intentioned citizens who have been diligent and thoughtful in their approach”, while reminding the public to come forward with any information they may have on the investigation.

“We would like to remind the public that sharing information that can genuinely assist in our investigation is of the utmost importance. However, rather than sharing on social media, we encourage anyone with potentially helpful information to reach out to the National Intelligence Bureau (NIB) Tip Line at 811, Crime Stop at 311, Police Emergency at 119 or your nearest police station,” the JCF said.

It assured that any information provided will be treated with the utmost confidentiality.