UNITED NATIONS (AP) — The proliferation of hate and lies on digital platforms and the threat that artificial intelligence can become an uncontrolled “monster” demand coordinated global action — starting with a code of conduct for governments, tech companies and advertisers that promotes truth and protects human rights, the UN chief said Monday.

Secretary-General Antonio Guterres said he plans to appoint a scientific advisory board in a few days, and an advisory board on artificial intelligence in September to prepare initiatives that the UN can take. He said he would react favorably to a new UN agency on artificial intelligence and suggested as a model the International Atomic Energy Agency, which is knowledge-based and has some regulatory powers.

Guterres told a news conference he plans to consult widely on the just released principles for the UN Code of Conduct for Information Integrity on Digital Platforms, which he will issue before next year’s UN Summit of the Future.

He expressed hope that the code will be widely supported, but when asked whether governments and tech companies are willing to take steps to make digital space safer, he replied, “That’s the question I ask myself.”

“We are dealing with a business that generates massive profits, and we are dealing also in some situations with governments that do not entirely respect human rights, so this is a constant battle — and in this constant battle, we must mobilise all those that are committed to information integrity in digital platforms,” he said.

Heidi Beirich, co-founder of the Global Project Against Hate and Extremism, agreed that while it’s a positive step that the UN is calling for international solutions to this global problem, its code of conduct won’t likely be sufficient to stop the torrent of false and hateful information online.

“The fact of the matter is that voluntary codes, including the companies’ own terms of service on these issues, have failed to rein them in,” Beirich said. “The problem for the UN is they can’t do what it seems is going to have to be done to deal with this problem, which is basically legislation.”

Guterres said there are many initiatives underway, including a law and code of conduct in the European Union for its 27 member nations and a UK summit on AI safety in the autumn. Other governments also are looking into forms of regulation. But he said there is a view that regulation isn’t easy because things are moving very quickly, and that therefore a global approach is needed.

Guterres said a key problem is that the tech company business model prioritises engagement over privacy, truth and human rights. He said tech companies need to understand that massive profits cannot be created “at the expense of a model of engagement that goes before any other consideration.”