DOHA, Qatar (AP) — Flag-draped fans poured into Qatar on Friday ahead of the Middle East’s first World Cup as organisers banned the sale of beer at stadiums — a last-minute decision that stunned FIFA sponsor Budweiser but was largely welcomed by the country’s conservative Muslims and shrugged off by some visitors.

This small, energy-rich country, home to some 3 million people and roughly the size of Jamaica, expects another 1.2 million fans to fly in for the tournament that begins on Sunday.

After Friday prayers, the talk of Doha became the sudden ruling by the government to halt all beer sales at stadiums.

Many welcomed the decision in this conservative emirate, which follows the same austere Wahhabi Islam of neighboring Saudi Arabia — despite allowing beers, wine and liquor to be sold at discrete hotel bars in the country. Already, the country’s some 300,000 citizens have criticized the Western excesses of some celebrations and vehemently dismissed criticism of its views on LGBTQ rights.

“The whole reason why I came to this country is so that I can enjoy and have the facilities and the advantage of living in a modern economy, but with Islamic heritage,” said Mohammad Ali, a 50-year-old doctor from Sheffield, England, who lives in Qatar. “I wouldn’t want to see that lifestyle compromised.”

“I wouldn’t want with my kids and my family enjoying my time out and being confronted by a drunken — I’m not gonna say a hooligan — but drunken and disorderly fans,” he added.

Alcohol will still be served in hotels, luxury suites and private homes during the tournament. Budweiser continued its work turning a luxury hotel into a massive themed bar. It won’t be cheap: a standard bottle of beer went for a little over $15.

In Doha’s Souq Waqif market, 35-year-old Pablo Zambrano of Ecuador shrugged off the news of the beer ban ahead of his country’s opening night match against Qatar on Sunday. He’s staying with his with mother who lives here and said the fridge already is stocked with beer, which foreigners can buy legally in selected depots.

“There’s things about the alcohol and the women with the dress codes,” Zambrano said, referring to the country’s conservative customs. “It’s different. But it’s going to be good.”

Zambrano was one of a growing number of fans sightseeing in the traditional market and along the Corniche, a seaside boulevard with views of Doha’s glittering skyline.

Just down the street, 24-year-old vegetable seller Ajmal Pial from Khulna,

Bangladesh, took in the breeze with the city’s skyscrapers stretched out behind him across the waters of the Persian Gulf.

But instead of his nation’s green and red disc flag, Pial waved Brazil’s over his head as his friend took pictures of him. He and his friends support Argentina and Brazil, two of the tournament favorites.

For Pial and others, the World Cup represents a pinnacle of work in Qatar and likely a final hurrah before heading home as jobs slow. Labor conditions in Qatar, like much of the Gulf Arab states, have been criticized for exploiting the low-paid workers who built this former pearling port into a desert metropolis.

Qatar has overhauled its labor laws, but activists have asked for more to be done. There are no guarantees for freedom of speech in Qatar, but Pial said he felt genuinely happy at the chance to see the tournament.