Trivento Named Best-Selling Argentine Wine Brand Worldwide
With a vision firmly set in becoming ‘the most valuable Argentina wine brand in the world’, Bodega Trivento has steadily developed a portfolio of award-winning wines since its establishment in 1996. The winery’s varietals preserve the character of the Mendoza terroir while daring to challenge the temperament of the winds, resulting in wines that consistently dominate the global market. The wine brand has: been a category leader in the Caribbean and Europe since 2013; became one of the top three selling Malbecs in 2020 in the United States; increased retail and online performance by 88 per cent in Brazil and saw a massive 935 per cent sales increase in South Korea. If ever there was a time for their vision to be realised, it was in 2021 when the brand was selected as the world’s best-selling Argentine wine brand in a report by International Wines and Spirits Record (IWSR) Drinks Market Analysis, a feat that was repeated in 2022
For the second-consecutive year, Bodega Trivento Argentina achieved the ultimate recognition from the consulting firm IWSR in their annual Drinks Market Analysis report that provides data and market intelligence on the global alcoholic drinks markets. The IWSR, which is based in the United Kingdom, is the alcoholic beverage industry’s most trusted, accurate, and widely used source for beverage alcohol trends in the world for over 50 years. The report cited the brand’s continued growth with annual e-commerce and retail sales exceeding US$270 million globally, placing Trivento Winery, a subsidiary of the Viña Concha y Toro Family of Wineries, atop the list of Argentina’s best-selling winemakers.
Trivento’s wineries are located on 1,637 hectares of vineyards, some well over 100 years old, planted in the principal winegrowing regions in Luján de Cuyo, Valle de Uco, Maipú and the Eastern Oasis of Mendoza. It is this wide range of topographies and microclimates that give rise to an expressive portfolio of wines that preserve the region’s terroir. A leader in sustainability, Trivento was the first Argentinian winery to join the United Nations’ Global Compact, signing on to three of the objectives outlined in the Sustainable Development Agenda 2030. It also became a member of the World Business Council for Sustainable Development through the Argentine Business Council for Sustainable Development and installed the largest-scale solar power plant in the winemaking industry.
Trivento is taken from the phrase ‘tres vientos’ (three winds), which refers to the Polar, Zonda and Sudestada winds that converge across the Mendoza province, giving rise to a terroir that has proven to be ideal for the planting of grapes from which epic wines are created. The unique characteristics of two of Mendoza’s coveted subregions, Luján de Cuyo and Uco Valley, are highlighted in three of their distinct wines: Eolo, a single-vineyard luxury Malbec made from century-old vines; Golden Reserve, a passionate expression of treasured and historic Malbec vines; and Reserve, a beloved collection crafted predominantly from estate vines that includes the ascendant Maximum Red Blend and the #3 best-selling Malbec in the US
The Trivento Eolo Malbec, a blend of 90 per cent Malbec and 10 per cent Syrah, which was first released in 2008, is referred to as the ‘Guardian of the Winds’ with its grapes growing high above the northern bank of the Mendoza River. This Malbec is produced from vineyards, first planted in 1912, that are located 983 metres above sea level in the Lujan De Cuyo subregion. The wine’s colour is a vibrant garnet red with purple reflections and an opening scent of cinnamon, chamomile and tea. Full aromas of plums and dried figs are complemented by graphite along with chocolate. In the mouth, the wine’s silky tannins are rich and unctuous with an elegant posture ending in a harmonious, friendly finish. The 2019 vintage was aged for three years in French Oak and upon its release in September 2022 received an impressive 95 points score from both James Suckling, noted American wine critic and revered Master of Wine, Tim Atkin, respectively.
Trivento Golden Reserve, made with 100% Malbec grapes from different micro-regions of Luján de Cuyo, was a big winner recently amongst Argentine wines in the latest edition of the 2022 International Wine Challenge (IWC). Held in London this year, the wine’s 2020 vintage amassed 96 points to obtain the ‘national trophy’ award in the red category, essentially being consecrated as the best Argentine wine at the 39th edition of the prestigious event. This Malbec is deep red with violet tints expressing aromas of sharp red fruits such as raspberries and blackberries that are intense and deep on the nose. On the palate, the wine has a round, full-bodied structure with vibrant tannins and a juicy finish.
Arguably the winery’s flagship wine, the Trivento Reserve Malbec is Bodega Trivento’s most successful range since it became the top-selling Argentinian wine brand in Europe and number one Malbec in the UK in 2013. Made up of 100 per cent Malbec grapes from vineyards in both Lujan De Cuyo and Uco Valley, it was named best ‘Value Red Wine’ of the Year, scoring 92 points, by Tim Atkin, as he presented the results of his 2022 Argentina Special Report, detailing the country’s wines and best vintages. To the eyes, this Malbec’s colour is a bright intense red with violet and bluish hues, while on the nose are hints of cherries, strawberries and raspberries. These scents blend seamlessly with balanced notes of vanilla and coconut from the oak, while in the mouth it is equally sweet with drinkable tannins and a velvety finish.
Bodega Trivento’s four wineries are equipped with the latest technology for producing fine wines, having a total production capacity of 54 million litres. Their wines are aged in special, climate-controlled rooms fitted with 4,000 barrels and 32 majestic oak foudres and varietals also include Pinot Noir, Cabernet Franc, Syrah, Cabernet Sauvignon, Chardonnay, Torrontes and White Malbec.