Google’s attempt at political correctness
Google has launched an “inclusive language” function to help users eliminate politically incorrect words and expressions.
Google’s “enterprise-level” users will be the first to test the feature, including warnings and suggestions as part of Google’s new assisted writing features in Google Docs.
Typing in the word “landlord”, for instance, generates a warning the term “may not be inclusive to all readers” as well as the suggestion to replace it with “property owner” or “proprietor” The Google tool also suggests substituting “mankind” with “humankind”.
The words “policemen” and “housewife” triggers the request to replace them with the gender-neutral police officers and “stay-at-home spouse”, respectively
But the software is not yet perfect. Transcribing an interview with ex-Klu Klux Klan leader David Duke, who uses offensive racial slurs and talks about hunting black people, there were no warnings, perhaps out of respect for similar language found in rap songs. However, the programme proposes amending President John F Kennedy’s inaugural address by using “for all humankind” instead of “for all mankind”.
Silkie Carlo of campaign group Big Brother Watch insisted that, “Google’s new word warnings aren’t assistive, they’re deeply intrusive.This speech policing is profoundly clumsy, creepy, and wrong, often reinforcing bias,” Carlo said.
A Google spokesperson said: “Our technology is always improving, and we don’t yet [have] a solution to identifying and mitigating all unwanted word associations and biases.”