When it comes to beauty, nothing says romance like a rosy red or perfectly pink lip. And while a true red lippie especially is always a winning choice, it doesn’t necessarily make for a groundbreaking beauty look, especially during the Valentine’s celebration when everyone leans towards the bold shade.

To stand out from the pack, take a cue from beauty enthusiast and make-up artist Gabrielle Waite’s collection of matte lipsticks. Created for her beauty line Gabby Glam Co, The I AM… Matte Collection is a trio of liquid matte lipsticks in ravishing red, vampy violet, and bold brown shades. For the chicsters who want to keep it classic, there’s Fierce, a true red. But if you want to try something more unexpected, go with Royal, a deep wine, or Bold, a warm brown. Whether you’re getting together with friends, celebrating with a partner, or indulging in some alone time and self-care, Gabby Glam’s mask-friendly, hydrating formula will be the perfect topper for your look.

How to wear: Ensure lips are completely dry, then apply with the paired precision applicator and let the lippie dry to get that velvet matte finish.

Gabby Glam Cosmetics

IG: @gabbyglamco

Website: gabbycosmetics.com

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