The Ministry of National Security has launched an anti-violence

campaign in a bid to encourage Jamaicans to adopt a culture of respect

while resolving conflicts amicably.

The campaign dubbed “Liv Gud”, is a call to action for all Jamaicans

to take a stand against anything that violates good living, and to stand

against all forms of crime and criminal activity.

View this post on Instagram We just want everybody to Liv Gud! ?? – – – #livgud #livgudjamaica #showushowulivgud #love #hope #peace #abetterjamaica #jamaicalandwelove #positivequotes #helpeachother #dogood #nomorehate #loveandlovealone #quoteoftheday #livgudalways #bringbackthelove #thisisaboutlove #nonegativity #happiness #abettercountry #positivity #positivevibes #kindness #jamaicalife #jamaicaA post shared by Liv Gud Jamaica (@livgudjamaica) on Sep 12, 2019 at 9:42am PDT

It

is geared towards strengthening social inclusion in crime fighting and

violence prevention and reinforcing the social contract between the

citizens and the State.

The initiative was recently launched by National Security Minister Dr. Horace Chang.

Under the initiative, digital boards have been mounted in several

sections of the country, including the Corporate Area and the western

city of Montego Bay.

Addressing the launch, Dr. Chang said the intention is to take the

message across the island and restore the sense of family where

Jamaicans look out for each other. He added that this will ultimately

redound in creating safer communities.

He said the objective in this programme is to ensure that citizens

and community engagement remains a critical aspect in bringing about

safe communities.

“Living good is part of the Jamaican culture. Fighting each other,

abusing children, abusing women, stabbing each other, fighting and

quarrelling between streets and communities is not Jamaican culture. We

have, unfortunately, deviated from it too far,” he said.

Chang said the Ministry is committed to working with communities and

the relevant stakeholders in order to “rebuild good personal

relationships between all of us as brothers and sisters.”

He said attributes such as self-respect, self worth and self value are the beginning of living good with each other.

“If you understand who we are, where we’re coming from and respect

yourself, you are going to respect your brother down there, because we

are all Jamaicans,” the Minister said.

Opposition Spokesperson on National Security, Fitz Jackson, applauded the Government for the undertaking and  encouraged Jamaicans to be active partners in reducing violence.