PESPI Ginger brand ambassador Shenseea was in high spirits at A Flavour Goldmine: Pool Party held at Hard Rock Café, Montego Bay, recently.

The event was staged to sensitise consumers to PepsiCo’s latest offering — Pepsi Ginger.

“I feel great because it’s just been a year and I’ve signed to one of the biggest brands in and out of Jamaica. I am extremely proud and I feel like I’ve been a part of the team for years because they make me feel like I am a part of the family. Pepsi Ginger is something bold and brand new, so who else to compliment that drink rather than myself since I’m new on the scene? For those who haven’t tried it yet needs to get gingered ASAP,” she told the Jamaica Observer.

As the new face, Shenseea feels she brings her style, vibe, energy, and talent to help give Pepsi Ginger the extra push in the marketplace.

“First, Jamaicans love ginger, and second they love Pepsi, so we think that it was a formula that Jamaicans will love, especially during summer,” Scarlette Espinal, regional marketing manager at PepsiCo Caribbean. “This formula is uniquely for Jamaica. It has real ginger flavour.” In addition to Shenseea, the pool party saw entertainment being provided by a small roster of DJs, while patrons enjoyed the vibe and were treated to as much Pepsi as they could handle.

— Rory Daley