Natty Sean wants to Run The World
IN 2016, Toronto-based singer Natty Sean spent much of his time in Jamaica, recording songs he hopes will give him the breakthrough here.
Two of those songs, Burn Them and Rastafari Run The World, were recently released by Heart Of Love Muzick out of Toronto and Trillionaire Records, a Jamaican company.
Natty Sean was born in St Vincent and the Grenadines and raised in Trinidad and Tobago. He has lived in Canada for the past 15 years, making a name in that country’s reggae scene.
As far as he is concerned, however, Jamaica is where it’s at.
“It’s very important for me to do well here. Jamaica is where the people look to for the next big thing,” he said.
Last year, Natty Sean had an extended stint in Kingston working on the aforementioned songs as well as Hard Road and Rasta Loving which are also Heart Of Love Muzick and Trillionaire Records co-productions.
Since launching his recording career in 2009 with Break These Chains, Natty Sean (real name Sean Ambrose) has kept busy in Quebec and his adopted hometown of Toronto. It is enough to get his songs and message out in those vibrant markets.
“We get a lot of rotation on radio there…being on radio and shows, especially in Ontario, gives me a lot of exposure,” he said.
Sean Ambrose left St Vincent, his mother’s country, as an infant, and grew up in Trinidad where calypso and soca are dominant. He was drawn to Jamaican music with Bob Marley, Peter Tosh, Flourgon, Ninjaman, Frankie Paul, Buju Banton and Clement Irie high on his list.
Banton, in particular, was his biggest influence.
“His songs have meaning. What he says is the kind of vision I have for my music,” he said.
— Howard Campbell