New ‘riddim’ to coincide with Sting
FLORlDA-BASED producer Kevin Richards will be releasing his Team Strike Riddim on December 16.
Recorded on his Spit Fiyah Recording label, the set comprises seven tracks. The ‘riddim’ also features emerging dancehall/reggae acts such as Navino, Ryme Minista, I Sane and Black Pearl.
“A lot of thought was given to the making of this riddim. We wanted it to be released in the month of Magnum Sting, so we ensured that it had the components of a dancehall clash melody. Even if a listener is overseas, the Team Strike riddim will leave he/she feeling like they are in the hardcore streets of Jamaica,” Richards told the Jamaica Observer.
Sting is the annual dancehall stage show held at the Jamworld Entertainment Complex in Portmore, St Catherine. Characterised by face-offs by dancehall artistes, it is held on Boxing Day for more than 30 years.
This is the second rhythm for the up-and-coming producer. He released his debut project called Top-Game in June of this year.
Richards is hoping that this venture will give him his musical breakthrough.
“I really hope the listeners will not only listen to tracks, but buy them as well. Getting to the peak of the entertainment scene is a difficult task, as there are hundreds of other producers like myself competing for the top spot. Furthermore it is sometimes harder to do dancehall music when you live outside the country of its birth. However, I do hope that this riddim will give me my breakthrough and make me a household name,” he said.
Richards spent his earlier years in Spanish Town, St Catherine, before migrating to Florida in 2004.