Same brand, same quality, different bottle
Heineken, the world’s leading international premium beer brand, is ready to give its consumers something to smile about just in time for the Christmas season. A new, stylishly designed bottle will be introduced to the market demonstrating passion and appreciation for enterprise which are part of Heineken’s DNA.
According to Nasha Douglas, brand manager, Heineken, “For the first time in two decades the brand is taking a huge step in the evolution of packaging with a new bottle.”
The stylishly new bottle speaks volumes for the integrity and sophistication of Heineken as a brand and the quality that is offered to the consumers. The features of the bottle show that a lot of thought was put into the design to ensure the preservation of the quality of the product and the brand.
The new bottle is taller and more slender than the original
and features an embossed thumb groove that improves grip and encourages people to hold the bottle at a lower point, keeping the beer colder. Its
iconic red star cap remains, symbolising Heineken’s legacy of freshness, naturalness, purity and premium quality.
The new bottle, set to be unveiled at an official launch on Monday, November 22, 2014, aims at building and projecting Heineken’s premium image and international credentials through distinct and unique packaging.