Anti-racism campaign was planned for Neymar
SAO PAULO, Brazil (AP) — The social media campaign against racism that started after Dani Alves ate a banana in a Barcelona match had already been planned in advance for Neymar, who was waiting for the right moment to do the same thing as Alves did.
A Brazilian advertising agency said Wednesday it had prepared the campaign for Neymar to help condemn racist acts against his client, but it took advantage of Alves’ attitude.
Neymar, who was nearby when a banana was thrown onto the pitch during a Brazil friendly against Scotland in London in 2011, had recently faced racist abuse while playing for Barcelona in Spain.
The campaign took off after Neymar posted a picture with a banana to support Alves, leading several football players, celebrities and world politicians to do the same.
