KEMAR ‘Taxi’ Lawrence became the first Jamaican player, and by extension the only player in the Caribbean, to sign an ambassadorial contract with Pepsi Cola Jamaica.

The agreement was made official at Cuddy’z Sports Bar yesterday.

Brand Manager of Pepsi Cola Jamaica, Carla Hollingsworth, told the Jamaica Observer why they chose this particular player.

“We chose Kemar because he is a very disciplined player, very humble and has great potential. Kemar has been playing football from a very tender age and we think we can grow with him because he is on the path to being one of Jamaica’s most successful players, and I think he fits very well with our Pepsi brand.”

Lawrence will now join 19 international players, including the likes of Lionel Messi, to do advertisements and promotional stints for the international brand Pepsi Cola.

The value of the deal was not disclosed, but it is for one year, with the option to extend on a year-to-year basis.

The 21-year-old Lawrence, who plays the left wingback position for Harbour View, said that this agreement will further help to advance his career.

“This really means a lot to me. It means that more people will get to see me globally, not only locally.

“I will still be at Harbour View for now, but hopefully by some time this year, if anything else comes, up I can leave the club. I am looking to the Major League Soccer (MLS) right now, but if I get a chance to go to Europe I will do so gladly,” he added.

The outstanding youth player has been playing for the East Kingston team from the tender age of 13, playing in the Under-15, Under-17, Under-20 and Under-21 levels.

He also had a word of encouragement for youngsters who would want to follow in his steps.

“Stay focused, work hard because the harder you work the more lucky you get… just work hard and believe. Pepsi might not see you, but other brands will, so just work hard and stay focused,” he said.

Manager of Harbour View Clyde Jureidini said Lawrence has always been a promising player.

“He is a good youngster, has always been enterprising both in his play and in his personality, always been with a bright smile, a pleasant demeanour and a positive outlook. Our clinical psychologist had selected him as the player most likely to succeed this year. He is giving it his all and hopefully it will carry him to the top and beyond.”