June 19, 2013
Man of Steel promoted from pulpit
LOS ANGELES, USA (AP) — Seems Warner Bros has taken movie marketing to a whole new level — even higher than a bird or a plane.
The studio enlisted Christian-focused firm Grace Hill Media to promote Man of Steel to faith-based groups by inviting them to early screenings and creating trailers that highlight the film’s religious themes. They also enlisted Craig Detweiler, a Pepperdine University professor and author of Into the Dark: Seeing the Sacred in the Top Films of the 21st Century, to create a Superman-centric sermon outline for pastors titled Jesus: The Original Superhero.”
“Let’s consider how Superman’s humble origins, his high calling and his transforming sacrifice point us towards Jesus, the original superhero,” the notes read.
