Coca-Cola ready to ‘Mek some noise for the Boyz’
MAJOR sponsor Coca-Cola, Official Beverage of the Reggae Boyz, is ready to ‘Mek Some Noise for the Boyz’ with an exciting Pre-Game show and Hype Crew for the scheduled games June 4 and June 7 at ‘The Office’.
The excitement will start as the first 2,500 patrons will receive a complimentary Coca-Cola and a bag of St Mary’s Banana Chips. Then at 8:00 pm the pre-game show will kick off with a special high-energy performance. This will include the introduction of the new Coca-Cola song dedicated to the Reggae Boyz, produced by top musical talent Razz and Biggy, thousands of giveaways, and the Coke Hype Crew dancers.
The Coca-Cola Company has a long history with the sport of football and is no stranger to producing musical hits. In the last World Cup, Coca-Cola produced the anthem featuring K’naan, which has become one of the greatest and beloved football anthems in history. The new Coca-Cola song, Tun Up Yuh Levels, is high energy, patriotic, has catchy lyrics, and is over one of the latest dancehall ‘Dance and Rave’ rhythms. “It’s contagious, the message is positive, uplifting, and it just makes you want to dance. Jamaica is going to fall in love and this song.”, says Tamara Ward, Coca-Cola country manager.
She adds: “In the stands, the Coca-Cola Hype Crew will offer a memorable experience to patrons and the overall atmosphere in the stadium throughout the game.”
The crew includes 30 drummers, 40 dancers, and 130 vibe masters. This unique fleet of individuals will enhance the vibe at an event stimulating crowd responses that will help keep our team motivated. These members were selected through a social media promotion and face-to-face auditions held in Kingston earlier this year. The dancers are led by well-known street dancer in the genre of dancehall and choreographer Mystic.
Through these efforts, Coca-Cola certainly seems to be making good on their vision of being a vehicle for connecting and exciting fans with football activities, and promoting active lifestyles among youth and families in Jamaica.