February 23, 2012
Pakia Limited launched bama’s cigarettes
ON Tuesday evening at the Devonshire at Devon House, Pakia Limited launched bama’s cigarettes.
The brand comes in two flavours: full flavour and menthol. Speaking at the reception, CEO of Pakia Limited Jody Myrie said: “We will be competing against Carreras and our bama’s cigarettes are competitively priced coming in cheaper than Carreras’s offerings.
We will be employing novel marketing techniques and our sales force will largely consist of street-side vendors where most stick cigarettes are sold. We hope to capture between five and seven per cent of the market.”
