JAGUAR Land Rover, North America, recently announced that J D Power and Associates has ranked Jaguar highest among luxury brands for customer sales satisfaction in its 2010 Sales Satisfaction Index (SSI) study achieving the highest score in the US auto industry.

According to a Jaguar report, the brand is the highest scoring in the sales satisfaction study for the third consecutive year, and has repeated as the highest ranked luxury brand.

This is the first year the study has included Jaguar’s completely transformed lineup of the Jaguar XF, Jaguar XK and new Jaguar XJ, the report said.

Jaguar sales in the US are up 16 per cent year to date through October 2010, it added.

Jaguar customers are more satisfied with their sales experience than any other luxury car buyers in the US, according to J D Power.

The study is a comprehensive analysis of the new-vehicle purchase experience and is based on responses from over 48,000 owners and lessees of new vehicles in the US, registered in May and June of 2010.

Overall sales satisfaction is measured based on four factors: dealership facility, salesperson; working out the deal; and delivery process.

“Jaguar and our US dealers are 100 per cent committed to satisfying our customers, starting with the purchase process and continuing on with the ownership experience, supported by Jaguar Platinum Coverage on their vehicles,” said president, Jaguar Land Rover North America, Gary Temple.

“Having JD Power and Associates report that our luxury vehicle customers are more satisfied with the sales experience than any other customers in America is a testament to our dealers’ commitment to world-class customer treatment.”

Jaguars is, this year, celebrating its 75th anniversary and has built a series of special models to commemorate the milestone.

Included are the Jaguar XJ75 Concept and the Jaguar XF/XK Black Pack.

As part of its 75th anniversary celebrations, Jaguar created the XJ75 Platinum Concept, a “one-of-a-kind design project to demonstrate the design customisation potential of the new XJ luxury sedan.”

Jaguar Cars Limited is one of the world’s premier manufacturers of luxury sedans and sports cars. And since 1948 Land Rover has been manufacturing authentic 4x4s that define “breadth of capability” in their segments. The Jaguar XF, XJ and XK models are manufactured at the company’s Castle Bromwich plant in Birmingham, England, while the Jaguar X-Type is produced alongside the Land Rover LR2 (Freelander 2) at the Halewood plant in Liverpool. Land Rover’s Defender, LR4 (Discovery 4), Range Rover Sport and Range Rover models are all built at the Solihull plant all in Britain.

J D Power and Associates is a global marketing information services company operating in key business sectors including market research, forecasting, performance improvement, training and customer satisfaction.

The firm’s quality and satisfaction measurements are based on responses from millions of consumers annually.

ATL Automotive, a subsidiary of the ATL Group of companies, represents Jaguar Land Rover in Jamaica.