Red Stripe rolls out Christmas on the Rock
ENTERTAINERS Baby Cham, Bling Dawg and Assassin helped Red Stripe kick off Christmas celebrations in a big way two Fridays ago with a show for the company’s staff, specially invited guests and members of nearby communities along Spanish Town Road.
The event was a continuation of Red Stripe’s Christmas on the Rock campaign under which consumers and vendors alike will benefit from the sale of its products during the festive season.
“First and foremost, it’s really about Red Stripe celebrating its brands over the joyous and festive season of Christmas, giving consumers the need and value to pull our products off the shelves and consume them in bars, so we have offers across the brands for our consumers,” said Red Stripe Brand Manager Safia Cooper.
The initiative includes a $200 cash-back voucher with the purchase of any two six-packs. There will also be two-for-one parties at several bars across Jamaica every Friday night, where consumers will get two beers for the price of one, along with gifts.
Red Stripe will also reward some of its biggest customers, the route bars, by investing heavily in refurbishing select establishments and hosting weekly Friday night parties across the island at these community bars.
The Christmas on the Rock campaign will be held throughout the holiday and into the new year.