Absolutely SULTRY
When our Under the Dryer team heard of a salon that operates on a certain set of principles, it piqued our interest. Claudine does not roller-set her clients’ hair unless they desire it, but rather divides their hair into four sections and blow-dries each for five minutes. Neither does she use hair oil, heavy shampoos and conditioners to weigh down the hair; there are no hairbrushes to pull on the strands. And with ‘treatments and once-weekly shampooing’ for growth and strength, and even monthly promotions like free shampoos for her clients, we were curious to know more.
Various sources pointed us in her direction as we went in search of a locally made miracle product — OX Organix Xtreme Revitalising Pre-Conditioning Treatment, made with natural ingredients and five essential oils. Our curiosity soon led us to SULTRY — a personalised, ultra-private salon — for a visit with City & Guilds-certified aesthetician Claudine Wolfe, who specialises in black hair, and we were most enlightened by our dialogue. Here’s what we learned.
(Photos: Garfield Robinson)
Melissa Comrie — Streaks of Health
Melissa is a new client at SULTRY and has only “made a few visits over the last couple of weeks”, but she is already “impressed” with Claudine’s handiwork and has “decided to stick with her”. She visits today for a shampoo and OX treatment, which she was encouraged to do between periods of relaxing, especially as her hair is bleached. Claudine quickly executes the task.
The routine:
Claudine shampoos Melissa’s hair with TREsemmé Hydrating Shampoo ahead of applying a dollop of OX Organix Xtreme Revitalising Pre-Conditioning Treatment. She then twists her hair into a bun, puts on a steam cap and places her under the dryer for 20 minutes. When this is finished, she rinses her hair and conditions it with TREsemmé Vitamin E Moisture Rich Conditioner before rinsing again. After which she divides Melissa’s hair into four sections and blow-dries each for five minutes. She then applies Redken Smooth Down anti-frizz serum and styles it with a ceramic flat iron to complete the look.
Melissa’s Take:
“I like the way it looks and it feels very soft. Since I’ve been doing the OX treatment my hair is stronger and easier to manage — especially with the bleaching.”
Nicholene Taylor — Bouncy Blunt Bob
Nicholene has been a client of SULTRY for four months, and she was literally gushing about the wonders of both the stylist and the product, telling our team she “can’t speak enough about how great it has been”. She too stopped by for a quick shampoo and OX treatment à la Claudine Wolfe.
The routine:
Claudine shampoos Nicholene’s hair with TREsemmé Hydrating Shampoo ahead of applying OX Organix Xtreme Revitalising Pre-Conditioning Treatment and twisting her hair into a bun. She then puts on a steam cap and places her under the dryer for 15 minutes. When this is finished, she rinses her hair and conditions it with TREsemmé Vitamin E Moisture Rich Conditioner before rinsing again. Her hair is then separated into four sections and each is blow-dried for five minutes. Claudine then applies Redken Smooth Down anti-frizz serum and styles her hair in a Keri Hilson-inspired ‘do with a ceramic flat iron.
Nicholene’s Take:
“I love this salon. Claudine introduced me to the treatment and I have never used a better product in my hair. Before OX, my hair was very brittle and dry, now it’s healthy and easy to maintain. I don’t have to use any additional products and my hair retains the sheen, it doesn’t break and it falls into place easily. All I have to do is wrap it at nights, comb it out in the mornings and put in a few big curlers in for about 40 minutes before I go, because the way it’s styled now makes it much easier to maintain.”
Alix Khourie — Jackie O’ Chic
Alix sports a glamorous ‘do, which is somewhat reminiscent of style icon and former first lady Jackie Onassis’ chic crop, which she loves. Her hair is natural, and she has been visiting SULTRY since it opened four months ago.
A recent user of the OX treatment, she quickly tells our team that she loves the product “because it promotes healthy hair”. She declares that she is “not a fan of heat styling, or super-straight hair”, and her expert stylist Claudine knows just what she likes.
The routine:
Firstly, TREsemmé Hydrating Shampoo is used to wash her hair, then OX Organix Xtreme Revitalising Pre-Conditioning Treatment is applied to her tresses, which Claudine slicks back with a rat-tail comb and allows to stand for 15 minutes under a steam cap. When the time has passed, she rinses out the treatment and conditions her hair with TREsemmé Vitamin E Moisture Rich Conditioner before rinsing again. She then blots it with a towel, leaving it to air-dry. After her hair dries, a dollop of Redken Smooth Down anti-frizz serum is worked through for added shine.
Alix’s Take:
“I like it here. It’s small, intimate, personal and a fun experience. Claudine is good at what she does, and I like the feeling of my hair after the OX treatment, even though I don’t do it very often.”
Linda Duvall — Healthy Growth
Linda gave SULTRY a try just three months ago, and “decided to work with it”. She knows the creator of the OX treatment personally, so unlike the other clients, she has been using it for a little over a year, as it was recommended to her when her hair was breaking badly. Linda was also encouraged to try Claudine Wolfe and quickly fell in love with her haircare prowess, so when she opened SULTRY salon with her partner Elaine Hylton, she quickly became a customer.
The routine:
Linda’s hair is first shampooed with TREsemmé Hydrating Shampoo ahead of applying a dollop of OX Organix Xtreme Revitalising Pre-Conditioning Treatment. She then twists her hair into a bun, puts on a steam cap and places her under the dryer for 20 minutes. When this is complete, her hair is rinsed and conditioned with TREsemmé Vitamin E Moisture Rich Conditioner before rinsing again. Her hair is then divided into four parts and blow-dried for five minutes each. After which Claudine applies a dollop of Redken Smooth Down anti-frizz serum for a smooth finish, and curls her tresses with a ceramic flat iron to complete the look.
Linda’s Take:
“Claudine is very good, and I love OX! I love the way it’s improving my hair — it’s getting fuller, smoother and it has more bounce. It looks and feels great now.”
Michelle Nunez — Beautiful Blonde
Three months ago Michelle, like most of the clients featured, was introduced to SULTRY… and she has never looked back since. She, like Linda, was recommended to Claudine Wolfe as a spin-off of using the OX treatment, which she was encouraged to try in January of this year. Today she visits her trusty hairstylist for her regular biweekly shampoo and OX treatment, and Claudine quickly gets the job done. Here’s how.
The routine:
Claudine first shampoos Michelle’s hair –which is natural — with TREsemmé Hydrating Shampoo before applying OX Organix Xtreme Revitalising Pre-Conditioning Treatment. She then slicks her hair back, puts on a steam cap and places her under the dryer for 20 minutes. When this is finished,her hair is rinsed and conditioned with TREsemmé Vitamin E Moisture Rich Conditioner before rinsing again. Claudine then divides it into four sections and blow-dries each for five minutes. After which she applies Redken Smooth Down anti-frizz serum and adds a few light curls with a ceramic flat iron to frame her face beautifully.
Michelle’s Take:
“Both the stylist and the product are excellent! My hair is naturally very fine and straight and OX gives me real moisture and body. It’s the only moisture treatment I’ve ever used that doesn’t make my hair limp. It’s also frizz-free and has improved the condition of my scalp as well. My hair also used to be easily damaged by saltwater at the beach or chlorine from the pool, and now I just go home after a swim and shampoo, treat with OX for 20 minutes and I have no worries.”
Daidrey Morris — Sleek ‘n’ Sultry
“I was Claudine’s first client when she started this salon, and I have been with her since she had the business at home,” Daidrey quickly tells our team. However, her allegiance to SULTRY is not only based on her bond with the stylist, but also the wonders of OX which was introduced to her about a year ago. Today she visits for a routine treatment.
The routine:
Claudine first shampoos Daidrey’s hair with TREsemmé Hydrating Shampoo ahead of applying a dollop of OX Organix Xtreme Revitalising Pre-Conditioning Treatment. She then twists her hair into a bun, puts on a steam cap and places her under the dryer for 20 minutes. When this is finished, her hair is rinsed and conditioned with TREsemmé Vitamin E Moisture Rich Conditioner before rinsing again. Her hair is then divided into four sections and blow-dried for five minutes each.
Claudine then applies Redken Smooth Down anti-frizz serum for a sleek ‘n’ sultry look ahead of styling with a ceramic flat iron.
Daidrey’s Take:
“Since using OX my hair has grown much faster, healthier and stronger. I used to have dry and itchy scalp issues and now they’re all gone. And I think the style is lovely, it suits me nicely,” she tells our team.
Sandra Antonio — Lively Locks
Sandra started visiting SULTRY in June and was converted in no time. Before doing so, she had “a whole bag of hair problems — shedding, breaking, especially around the hairline, and generally unhealthy hair”. Now with regular OX treatments like the one she’s getting today, she loves her hair again, and has even “found a friend” in her expert stylist Claudine.
The routine:
Sandra’s hair is first shampooed with TREsemmé Hydrating Shampoo before a dollop of OX Organix Xtreme Revitalising Pre-Conditioning Treatment is applied. Claudine then twists her hair into a bun, puts on a steam cap and places her under the dryer for 20 minutes. When this is finished, her hair is rinsed and conditioned with TREsemmé Vitamin E Moisture Rich Conditioner before rinsing again. Her hair is then divided into four sections and blow-dried for five minutes each. Redken Smooth Down anti-frizz serum is then worked through her tresses for added boost, and a few soft curls are added with a ceramic flat iron to complete the style.
Sandra’s Take:
“Oh gee, what can I say? Superior service here at SULTRY! And OX is a wonderful product! I find that since I’ve been using the treatment it has given my hair life, bounce, strength and so much body. It doesn’t break or shed any more. It’s healthier and much easier to manage – all I do is wrap it at nights, pop two rollers in it in the mornings and I’m good. I love it!”
Well readers, you’ve heard it from seven women with different hair textures, all of whom started the treatment for different reasons, and under Claudine’s expert administration, it worked wonders! But you don’t have to take our word for it. Try it for yourselves and send us your feedback at: whyten@jamaicaobserver.com
On the cover:
Clients of SULTRY beauty salon show off their healthy OX Organix hair.
For appointments and OX Organix Xtreme treatments contact Claudine Wolfe at:
SULTRY – 1 Mannings Hill Road, Kingston 8. Tel: 631-8148 or 420-9168.