GM offering deep discounts on Saturn, Pontiac
NEW YORK, USA – General Motors Co is offering deep discounts on its remaining Saturn and Pontiac vehicles as it looks to move the leftover inventory of the soon-to-be-dead brands, according to a published report.
The automaker will pay US dealers US$7,000 for every new Saturn or Pontiac left on their lot if the vehicle is moved to dealer-operated rental or service fleets, according to The Wall Street Journal, which cited a letter mailed to dealers. This allows the dealers to sell the cars and trucks to consumers at a discount, although the vehicles would be labelled as used because the dealer would technically be the first owner.
The offer expires January 4, according to the newspaper. GM spokesman Tom Henderson confirmed the details of the incentive plan yesterday.
“That was the purpose of the programmes — to help dealers reduce those inventories,” he said.
The decision to discount Saturns and Pontiacs comes as GM closes down both brands under the Detroit automaker’s restructuring plan. The shutdown of Pontiac was announced earlier in the year. GM announced this fall it would discontinue Saturn after a deal collapsed to sell the brand to Penske Automotive Group Inc.
Besides Pontiac and Saturn, GM is selling Hummer to a Chinese heavy equipment maker and is likely shuttering Swedish brand Saab. That will leave the automaker with four core brands: Buick, Chevrolet, GMC and Cadillac.
Sales of Saturn and Pontiac have declined sharply this year. Saturn sales have plunged 61.5 per cent through November, according to Autodata Corp. Pontiac sales have slid 32.3 per cent. GM’s companywide decline is 31.8 per cent.
With a US$7,000 discount, the manufacturer’s suggested price of Pontiac’s cheapest vehicle, the G3 hatchback, falls to US$7,335. The incentive brings Saturn’s cheapest vehicle, the Astra compact car, to US$9,495. Henderson, however, cautioned that the final price of the vehicles might be different.
GM typically offers discounts that are much smaller. According to the auto research website Edmunds.com, GM’s incentive spending in November totalled US$4,270 per vehicle, on average.
