Coca-Cola Zero’s involvement in entertainment is far-reaching. Not only does it encompass musical entertainment, specifically their upcoming concert featuring international superstar, Sean Kingston, but they are also no strangers to Hollywood.

The brand recently partnered with Twentieth Century Fox on a major global promotional campaign for James Cameron’s epic-adventure film AVATAR. Cameron, the Oscar-winning, director of the timeless blockbuster, Titanic, took years to get the his masterpiece showcased to the world. Thankfully, with the evolution of technology, the film is now a reality, and is now being shown in over 30 countries; it promises to be yet another mega-hit.

Coca-Cola Zero’s global partnership with the new film comes as a result of the brand’s ability to quickly identify the unique and celebrate the extraordinary. Chris Hardy, Coca-Cola’s Country Manager said, “At Coke Zero, we pride ourselves in being edgy and appealing to a wide cross-section of people, and that includes those who love adventure. When people think of Coke Zero, we want them to think about the ‘sweet side of life’, as a result, we are always thinking outside the box and our affiliation with the new epic-movie is proof. So we encourage everyone to come out to the Palace Amusement Cinemas and participate in this phenomenal adventure.”

Fans too can get their “narrow miss” while watching the movie. Coca-Cola Zero, also in collaboration with Twentieth Century Fox has created exclusive Real D 3D glasses, which are set to be an AVATAR and Coke Zero collector’s item. In addition, Coca-Cola Zero also inked a local deal with Palace Cinemas, where the drink brand will be the theatre’s exclusive drink partner.