Etana Scores with compelling love song and video
Reggae soul singer Etana’s passionate vocals on her new love song, Happy Heart, exposes her emotional side. And now, a video, zooming in on the theme of unconditional love, will accompany the single. Spearheaded by directors Scorpio 21 — also responsible for Tarrus Riley’s Good Girl Gone Bad, Wayne Marshall and Tammy Chin’s Good Love, and Rain Seville’s Slippery When Wet — the Happy Heart video has been hailed as “a true work of art”.
Set in the mid-19th Century (circa 1854), the video depicts a tale of forbidden love so strong that no matter the circumstances, the love is everlasting.
In this video, Etana hails from wealthy family, yet her genuine love interest is with one of the house helpers. The love affair blossoms behind closed doors until Etana is thrusted into an arranged marriage to someone of her status. Despite this forced union, Etana’s true love never withers.
According to the video directors, “The concept is to show a love story that brings out the words of the chorus in a different light: ‘I love you, I love you unconditionally…no matter what…no matter what… I am always going to be your girl’.”
The legendary Devon House in Kingston, Jamaica, proved the perfect setting to capture the ambiance of the Victorian era. Moreover, the elaborate costumes (coordinated by Melissa Dunkley) and set bring this period piece to life.
The production of this video concludes Etana’s trio of new music videos filmed since November. Fans will have an opportunity to vote for their favourite new Etana video and win top prizes in an exclusive RETV Video Music Competition, which will begin on December and feature Happy Heart, Free and August Town.