ORGANISERS of the annual stage show, Reggae Fever, say they are looking to raise the bar for entertainment in Montego Bay this year. They have cranked up the promotion of the event with radio and television ads, and their in-the-street promotion is also highly visible with a series of road shows dedicated to finding new talent in the West.

The first in the series of road shows to promote this year’s Reggae Fever concert kicked off on Friday, November 27 at Sam Sharpe Square. Last week, the road show saw a bumper crowd in Cambridge Square, with the final show before the main event being held this week, December 11 at Wakesfield Square in Trelawny.

Reggae Fever is organised by Unique Supermix Productions, and the actual show will be held at the Catherine Hall Entertainment Complex on Saturday, December 19.

According to promoter Donavon Carter, this year’s event has a “unique twist” in that emerging talent will be given a chance to showcase their skills.

“We started a talent show series earlier this year and the top stars emerging from it will be given the opportunity to perform on stage at Reggae Fever 2009,” he explained, adding that the shows which have been held at the Pier One venue in MoBay have “been receiving good support”.

Some of the biggest names in reggae music, along with upcoming acts, have been confirmed to perform at the event this year. Among the performers are Capleton, Coco T, Anthony B, Lady Saw, D’Angel, Chino, Laden, Charley Black, Fanton Mojah, Khago, Hitman Walle, Mickeylous, Major Lloyd, Mr Chumps, Lady G, Nesbeth, Dadda, Brahyan Art and Inoah.

Providing music for the event will be Unique Supermix, Trophy Sniper, Dexter Pepper and Crystal, while MC duties will be handled by Ron Muschette, Sample Man, Brian Bowen and DJ Amber.